As a growing competitor of TikTok, Instagram Reels are becoming integral in growing your business’s Instagram page.
Here at Artemeis Media, we have curated a list consisting of 8 reasons why you should be using Instagram Reels on your page.
1. It’s all about the algorithms!
We’ve said this before on a previous post, but Instagram’s algorithm can be a little bit confusing at first. Initially, the people over at Instagram made the decisions to prioritise content from people you interact with most. However, recently Adam Mosseri, director of Instagram, announced that ‘[Instagram] is no longer a photo sharing app.’ With this statement, he pledged a new priority to the video over photos. This was prompted by the success of short video app, TikTok, which has now become the highest performing platform in the world today. Now, posting Instagram Reels (longer versions of grid-post videos) are most likely to be prioritised in your feed in a bid to keep up with TikTok, and to keep Instagram users from diverting their attention elsewhere.
2. They provide that all important mix-up of content
Pictures, pictures, and oh look – another picture. Users tend to get bored perusing image after image, and a change of media can do a world of good for your brand’s page. This keeps people guessing. As demonstrated by the success of TikTok, video media can be a lot more engaging than simple image posts. This means that subscribing to video sharing trends by posting Instagram Reels can help you keep up with competition from other pages, too.
3. Some of the best performing content comes in the form of bite-size videos and how-tos
These are well performing videos, as bite-size videos are packed full of information and are easily consumable. Similarly, how-to videos equip viewers with knowledge on things they want to know more about. For example, how to do a specific makeup look or style a dress. Instagram Reels often help consumers learn about things they are interested in, while keeping them entertained: ultimately making them want to return to your page.
4. Reels are a great way to start new trends and challenges
Participating in – or starting – new trends and challenges means not only fun for you, your viewers and those who decide to hop on the trend, but it also improves your engagement, and ensures that you are keeping on top of what’s trending. Using popular sounds drives more traffic towards your page, too, as users can now click on the sound used for each video, which then displays a whole array of videos from other users that have used the sound.
5. It grants opportunities to collaborate with influencers
Having a recognised influencer on your Instagram Reels does wonders for your brand. Not only can it provide some legitimacy for small brands to have a popular influencer on one of their Reels, but it can also help to flock some of their own followers towards your page. People often place a lot of trust in influencers they follow – so when an influencer endorses your brand’s products or services, this also encourages people to follow suit and try out what you have to offer.
6. Reels can provide a means to display sneak peeks for upcoming projects
Got an upcoming project or something in the works and not quite sure how to stir up excitement without giving too much or too little away? Reels can function much more effectively than images (which can be received pretty flatly), as with videos you can decide with how much you’d like to reveal and electrify the sneak peek using some lighting effects, short glimpses and music.
7. It provides a fantastic space for creativity
With photos, sometimes as a brand you may feel a little bit limited. However, Reels offer a great space to try your hand at creating content from a new perspective and try new ideas. Ultimately, this will keep you and your audience entertained.
8. Most importantly, Reels give creators time to build content strategies and test their effectiveness
Whatever you decide to post on your Reels, monitoring your engagement and taking into account what is working for you and what isn’t is great when constructing a strategy that works for your brand. Whether your engagement and sales are growing due to showcasing your products in action or making your content fun and relatable, there is always a Reel strategy for you!
Not sure where to start? Contact us at Artemeis Media today, where we’ll get your Reel game on point no time!